Wellness Briefing: Boka and Olipop partner on soda-flavored toothpaste to ‘stop the scroll’, plus news
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy sat down with Boka’s Kinsey Butler and Olipop’s Steven Vigilante to learn about the evocative new partnership between the two powerhouse brands, which will be sold through endcap placement at Walmart and Target this holiday season. Additionally, Google drops new health wearable, L’Oréal-owned Maybelline invests in world mental health day, and a new oral care leade