Wellness Briefing: A new class of oral care disruptors hopes to shake up the space with novel offerings, plus news
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy spoke with founders of recently launched oral-care brands looking to disrupt the space, including Köppen, Evenmouth and Bastét, which offer products based on a three-step system, microbiome-focused protocol and novel ingredients, respectively.
