Welcome to Toronto, World Capital of the Urban Raccoon
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
If you ask anybody in Toronto, they’ll tell you that raccoons, AKA the Procyon lotor (Latin for “before-dog washer,” given their apparent penchant for washing their food), are everywhere. The creatures have turned even the most gray urban spaces into
