Welcome to The Athletic's How To Series, where experts show you how to copy your heroes
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
In a special video-led series, four footballers, a Premier League academy player and a football YouTuber teach you what you need to know
