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Weird animals win on Instagram. Mongabay’s next-best choice? Its reporters.

Nieman Lab 04 November 2026 10h ago
Weird animals win on Instagram. Mongabay’s next-best choice? Its reporters.
60
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Mongabay’s most successful videos are about weird animals. But not every video from the environmental newsroom can be about strange — or strangely cute — animals. Some have to be about shrimp farm pollution. Or a deforestation crisis brought on by cacao farming in Liberia. That’s where the challenge comes in, Mongabay video managing editor...
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