‘Weathermaxxing’ is on the rise as temperatures become increasingly erratic
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
You’ve probably noticed: The weather is becoming increasingly unpredictable. And you don’t have to look far to see the effects, considering the massive heat wave now hitting much of the United States and Europe. As a result, a new trend called “weathermaxxing” is emerging, in which travelers are planning vacations not based solely on the destination—but increasingly around the forecast. In fact, a

