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‘Weathermaxxing’ is on the rise as temperatures become increasingly erratic

Fast Company 15 July 2026 13h ago
‘Weathermaxxing’ is on the rise as temperatures become increasingly erratic
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Relevance
14/25
Freshness
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Authority
25/20
Brand Signal
5/15
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6/15
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You’ve probably noticed: The weather is becoming increasingly unpredictable. And you don’t have to look far to see the effects, considering the massive heat wave now hitting much of the United States and Europe. As a result, a new trend called “weathermaxxing” is emerging, in which travelers are planning vacations not based solely on the destination—but increasingly around the forecast. In fact, a
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