Wear now, pay later: the new rules of Southeast Asia’s indulgence economy
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
With its padded leather and gold “CC” lock, Coco Chanel’s instantly recognisable bag is practically part of the uniform for any self-respecting Bangkok property agent – an apt accessory for a city that recently edged into the top 10 anywhere for luxury spending. But in chastened economic times liquidity and luxury are no longer in lockstep, challenging many of those with expensive tastes to find n

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