Weaker currencies cause Puma’s sales to drop
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
Puma has reported that in the first quarter its currency adjusted sales were down 1.0 per cent to €1.8 billion (£1.6 billion) due to weaker currencies. The US Dollar, Turkish Lira and Argentine Peso deprecating caused a reported sales decline of 6.3 per cent. However, Puma’s sales development was aided by the clearance of its...
