We pick the best and most absurd April Fool’s Day marketing pranks
Culture Index
Score Breakdown
Relevance
10/25
Freshness
23/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
It’s the first of April, which means it’s time for another round of absurd marketing campaigns and collabs to celebrate what has now become the tradition of brands pranking customers. Whilst most, as


