‘We owe it to our audience:’ OSN+ launches Shortcut to Play campaign to simplify content discovery
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
It is Wednesday evening. Dinner is over and you are on the sofa, scrolling through streaming options. After watching trailer after trailer, frustration sets in. You settle for a film that has been sitting on your watchlist for months — or switch off the TV altogether. Does this experience sound familiar? According to OSN+, streaming users in the MENA region spent an average of 4 minutes and 21 sec
