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‘We need one foot in the past and one in the future’: Piaget’s CEO on designing watches to be both timely and timeless

Monocle 14 April 2026 9h ago
‘We need one foot in the past and one in the future’: Piaget’s CEO on designing watches to be both timely and timeless
65
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Ahead of Watches and Wonders, we speak with Piaget’s CEO, Benjamin Comar, about what makes the brand relevant in today’s market. The post ‘We need one foot in the past and one in the future’: Piaget’s CEO on designing watches to be both timely and timeless appeared first on Monocle .
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