“We Hold These Truds”: A Search For The Weirdest Piece Of America 250 Merchandise
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
On the morning of Game 1 of the NBA Finals, I received an email from the U.S. Semiquincentennial Commission (better known as “America250”) promoting the release of new commemorative apparel to mark the occasion. The shirt designs have little connection to the NBA Finals—“NBA” is nowhere to be found, and the only logo on it is America250’s—but somehow even less connection to the country’s birthday.

