We designed the turf for soccer’s biggest World Cup ever – here’s how we created the same playing experience across 3 countries
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
The new playing fields are rolling out in stadiums from Mexico to Canada. Creating the perfect pitch in very different climates requires the right grasses and some creative tricks.


