‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s all-out World Cup strategy
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
8/15
5-Axis Cultural Radar
Glossy spoke with Nike global vp of football (soccer) Camilo Andrade about the unique opportunity this year's tournament provides and his philosophy on how Nike is approaching the moment.
