Watching Soccer
Culture Index
Score Breakdown
Relevance
9/25
Freshness
21/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Arriving at the hotel in Kansas City, I realized I had never been in a hotel full of Ecuadorians because in Ecuador, the hotels are full of tourists. It was a sea of bright yellow soccer jerseys. Vamos, carajo! Everyone was singing, walking around wrapped in the flag, greeting strangers warmly. It was more Ecuadorian than Ecuador. In the hotel elevator, at random bars in town, at the vintage cloth
