Watch resellers say Rolex’s certified pre-owned channel is increasing the overall market for secondhand watches
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
4/15
5-Axis Cultural Radar
The entry and rapid rise of a watch juggernaut like Rolex into the lucrative secondhand watch market has taken market share from secondhand dealers and marketplaces. But many sellers told Glossy that the ensuing growth of the entire market for secondhand watches has been worth the adjustment.
