Watch: Liberty names Helena Bonham Carter ‘Head of the Extraordinary’
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Liberty has appointed British actress Helena Bonham Carter as its ‘Head of the Extraordinary’ as it expands its 2026 Beauty Advent Calendar campaign beyond a traditional product launch.
