Watch: Dunelm puts ‘autumn glow-ups’ at the heart of latest campaign
Culture Index
Score Breakdown
Relevance
18/25
Freshness
23/25
Authority
18/20
Brand Signal
2/15
Depth
6/15
5-Axis Cultural Radar
Dunelm’s newly launched autumn campaign positions the home as a space for easy seasonal refreshes, as consumers prepare for the colder months. The homeware retailer’s new campaign, centred around “autumn glow-ups”, showcases quick and accessible ways for shoppers to update their homes for the season. It spans key areas of the home, including bedrooms and...


