‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
According to its senior director of digital media Paras Shah it’s less that the tech isn’t ready and more that online advertising isn’t.
