Warner Bros. Pictures’ Pam Abdy on ‘Weapons’ Prequel Status, Prepping ‘Practical Magic 2’ Merch and Animated Movies
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Since Warner Bros. Pictures debuted the teaser trailer for “Practical Magic 2” on Monday, the video has racked up nearly 11 million views from fans — and several calls from marketing teams looking to work some magic of their own. “We just dropped the trailer this week and we’re getting all these calls now for […]

