content="width=device-width, initial-scale=1.0"> Want to Know What Consumers Think? Ask an AI-Generated Focus Group. — CultureTerminal
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Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Business of Fashion 19 February 2026 7d ago
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
55
Relevance
24/25
Freshness
3/25
Authority
22/20
Brand Signal
0/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to
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