Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Culture Index
Score Breakdown
Relevance
10/25
Freshness
22/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to name which clients.
