Walmart adds marketplace data, deeper AI features to Scintilla insights platform
Culture Index
Score Breakdown
Relevance
15/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Walmart's first-party data platform for merchants and suppliers, Scintilla, is getting a big upgrade next year, the company announced at Walmart Data Ventures’ Inspire conference this week.
