Walmart acquires Vibe.co, which lets businesses create and buy ads on CTVs, sources say for $1.4B cash; top executives get $180M to stay for four years (Sarah Nassauer/Wall Street Journal)
Culture Index
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Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
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5-Axis Cultural Radar
Sarah Nassauer / Wall Street Journal : Walmart acquires Vibe.co, which lets businesses create and buy ads on CTVs, sources say for $1.4B cash; top executives get $180M to stay for four years — Retail giant is paying $1.4 billion for Vibe.co, a company that enables advertising through connected TVs
