Waitrose sponsors ‘Something for the Weekend’ on Greatest Hits Radio
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Waitrose has been named as exclusive sponsor of ‘Something for the Weekend’, the Friday feature in ‘Afternoons with Zoe Ball’, the new show on Greatest Hits Radio (part of Bauer Media). The partnership will last for 12 weeks and was planned by creative agency MG OMD. The sponsorship was built off of insights by the...
