Waitrose makes airport retail debut with Heathrow Terminal 2 launch
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Waitrose is set to enter airport retail for the first time through a new wholesale partnership with Lagardère Travel Retail, bringing its products to four RELAY stores at Heathrow Terminal 2. It marks a new channel for the supermarket, as it looks to grow its presence beyond its core estate and online business, with the...
