Wait, whose life is frictionless?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
5-Axis Cultural Radar
Frictionmaxxing, an active rebellion against today’s technology-fueled convenience culture, is a hot topic online – but friction is unevenly distributed, making it not as simple as just ‘choosing inconvenience’
