Volvo’s Global Head of Color, Material, Finish Design Rekha Meena on the EX60
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Unveiled in Stockholm earlier this year, the all-electric, mid-size SUV's interiors invoke elements of Scandinavian nature Courtesy of Volvo Cars Four poetically named color, material, and finish (CMF) themes--charcoal, cardamom, dawn, and rye--allude to the influence of Scandinavian nature on the design of Volvo's new EX60. For a vehicle defined by future-forward technology, built upon […]
