Volkswagen celebrates 50 years of the GTI with fan film
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
Volkswagen is celebrating the 50th anniversary of its GTI with a new campaign from Bernbach that traces the car’s enduring place in British culture through the memories of the people who have loved it. The centrepiece is a 60-second film, 50 Years of Pure Passion, which follows the evolution of the GTI from the original […]
