Vodka brand builds ice-cold refuge from London heat
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Suntory vodka soda brand Minus 196 has opened The Chiller Room, a temperature-controlled pop-up bar on Clapham Common built to give Londoners an escape from the summer heat. Working with a specialist vehicle supplier, the team converted a demountable glass-box trailer into a transparent Chiller Bar, wrapped in ice graphics and fruit imagery, joining a […]

