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VML helps invent T-Rex Leather, made from ancient proteins in dinosaur fossils

Ad Age / 02 April 2026 / 5h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

2/15

5-Axis Cultural Radar

VML innovation lead Bas Korsten follows up “The Mammoth Meatball” with couture based on prehistoric biology.