VML and Burson win Cannes Lions PR Grand Prix
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
VML London and Burson’s campaign for "The KitKat Heist" has won a PR Lions Grand Prix award at this year’s International Festival of Creativity.
