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Vizio ramps up creator-led programming in bid for CTV ad dollars

Marketing Dive 12 October 2026 15h ago
Vizio ramps up creator-led programming in bid for CTV ad dollars
59
Relevance
11/25
Freshness
24/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
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