Virgil van Dijk, Sam Kerr and Hwang Hee-chan Are Nike Vision’s Latest Campaign Stars
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Nike Vision is getting ready for a summer of football with the reveal of its new campaign. Fronted by football heavyweights Virgil van Dijk, Sam Kerr and Hwang Hee-chan, it marks the eyewear brand’s latest project with athletes from the sport, exploring the precision of football through the lens of its dynamic frames.In the visuals, the campaign stars spotlight the new Zeus Rise and Radeon sunglas
