Video games turn to classic films to woo middle-aged millenials
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
10/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Millennial gamers who grew up on 80s and 90s blockbusters are today being courted by the industry, with the latest James Bond offering hard on the heels of an Indiana Jones adventure and soon to be followed by Jurassic Park . “I’ve worked on a lot of different projects, but always had an eye to Bond,” Rasmus Poulsen, art director for 007 First Light , set for release on Wednesday, told AFP ahead o
