Victoria Beckham’s New York flagship is her ‘home away from home’
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
Marking her second permanent store after London’s Dover Street, the ‘warm, intimate’ SoHo address was designed alongside artist Alexander May and designer Ole Lund of LNP and draws inspiration from art seco artist Tamara de Lempicka
