Very’s head of beauty buying on building a modern, digital-first destination
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Earlier this month, The Very Group added Estée Lauder to its beauty offer in a continuation of its efforts to expand its premium brands. Sophie Blackledge, head of beauty buying at The Very Group, explains how premium beauty can encourage new and existing customers to shop across more categories, and enable the digital retailer to...
