Very empowers people to be more confident taking part in sport in new campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Very, owned by the The Very Group, has unveiled its new Spring/Summer campaign which is designed to “empower people when they take part in sports. Titled ‘Very Ready To…’, the campaign is set against a backdrop of a “vibrant” cityscape and utilises a soft pastel palette with neon accents. It features real moments and aims...
