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Vertical Content Outgrows the Microdrama Moment as Asia’s Platforms Chase IP Franchises

Variety 18 June 2026 38m ago
Vertical Content Outgrows the Microdrama Moment as Asia’s Platforms Chase IP Franchises
68
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Asia’s fast-growing vertical content sector is moving beyond short-form experimentation and into the franchise era, according to executives speaking at the APOS on Thursday. During the session “Building the Vertical Stack in Asia,” industry leaders shared that the next stage of growth for vertical entertainment will be driven not only by subscriber acquisition, but by […]
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