VELUX flips plane-spotting obsession into a story of connection
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
VELUX has launched “Planes”, a new brand film that follows a young girl whose fascination with aircraft becomes a moving story about family, imagination and the sky above her home. Created by Copenhagen agency Twenty, the film builds on the brand’s “The magic is here. Let it in.” platform, which encourages people to reconnect with […]


