Vaseline is turning 2008 beauty hacks into TikTok Shop sellouts
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
After selling out its Vaseline Originals debut in Thailand, the Unilever-owned brand is expanding the limited-edition collection to Singapore and the Philippines in the coming days, where a limited number of its Face Primer product will be sold exclusively on TikTok Shop. Plans for a larger U.S. launch remain in development, according to the brand.
