Vagisil hijacks ‘What’s in my bag?’ with intimate question
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
6/15
5-Axis Cultural Radar
Vagisil has hijacked the familiar “What’s in my bag?” social trend for a summer brand campaign about intimate health, with Publicis España transforming beauty bags into subtly suggestive reminders of the things women rarely talk about packing. “What’s in my vag” takes the endless stream of online handbag reveals and swaps beauty and fashion essentials […]
