Vacation builds on its nostalgic Pepsi collab with a throwback summer giveaway
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
With nostalgia on the minds of many young consumers, the vintage-inspired beauty brand is recreating the Pepsi cap giveaways of the '90s and 2000s.
