Unrotting at Cannes Lions: the move from infinite content to intentional culture
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
5/15
5-Axis Cultural Radar
On the basis of a recent trends report conceived as a manifesto against "brain rot", get ready for a series of sessions at Cannes most likely to embody the spirit of "unrotting".
