Uniting with Alpine, Gucci is the first luxury fashion house to be a title partner of a Formula One team
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
‘This partnership with Alpine Formula One Team writes a new chapter for Gucci,’ says Francesca Bellettini, president and CEO of the house, who is working alongside creative director Demna to revive Gucci as a cultural behemoth
