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Unilever taps influencer agency for food biz as potential spinoff looms

Marketing Dive 24 March 2026 4h ago
Unilever taps influencer agency for food biz as potential spinoff looms
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Relevance
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Freshness
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Authority
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Brand Signal
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Depth
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Relevance Freshness Authority Brand Depth
Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.
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