Unilever Chases Consumers by Focusing on Beauty Rather Than Food
Culture Index
Score Breakdown
Relevance
9/25
Freshness
18/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.
