Understanding the main trends impacting Nation Brand Value
Culture Index
Score Breakdown
Relevance
14/25
Freshness
20/25
Authority
10/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
This article was originally published alongside the Brand Finance Nation Brand Value 2026 ranking and subsequently included in the Brand Finance Global Soft Power Index 2026. Nation brand value in 2026 has been buffeted by major economic and reputational trends, with overall brand value declining by 6%. Behind this headline figure, one of the biggest […]
