Under Armour names Grammy nominated artist as creative director of P-Star
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Under Armour has named Grammy-nominated artist Gunna as its new global brand ambassador and creative director of P-Star, a creative platform that will span apparel, footwear, storytelling and community initiatives. Gunna will be responsible for growing P-Star as a creative platform. The platform will debut on 27 August at A Ma Maniere Atlanta and UA.com...
