Under Armour launches P-Star and names rapper Gunna as Creative Director
Culture Index
Score Breakdown
Relevance
21/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
US sportswear brand Under Armour is launching its debut 14-piece lifestyle and sportswear P-Star collection on 27 August and has announced the appointment of Grammy-nominated rapper Gunna as its Creative Director and brand ambassador.
